When it comes to establishing a “natural” skincare routine there are a few relatively simple swaps you can make: shampoo, skincare, deodorant, makeup and makeup remover — but, there’s one category that most people tend to struggle with and that’s non-toxic and eco-friendly perfume.
In this post, Madeleine of The Wise Consumer dives into what fragrance really is, if we should avoid all perfumed products, and how one goes about selecting an eco-conscious and natural perfume!
What is Fragrance Anyway?
For years I avoided any kind of perfume, eau de toilet, or spray — not because I didn’t love these kinds of products but because I was intentionally trying to avoid anything fragranced. And perfume is, in a word, just that — fragrance.
But what is “fragrance” actually?
As you’re most likely aware, fragrance is used to make things smell better, to mask unwanted odors, or to give something a more pleasant smell. According to the International Fragrance Association (IFRA), “fragrance is a chemical mixture that has a smell or odor…The mixtures that make a fragrance may include natural aromatic raw materials, obtained from plants using distillation, expression, and extraction, or synthetic materials.”
And, fragrance is everywhere!
It’s in our shampoo, our deodorant, candles, cleaning products, laundry detergents, and even in certain menstrual hygiene products. Sometimes, even “unscented” products can contain fragrance. As the FDA explains, this is because the manufacturer may add just enough fragrance to mask the unpleasant smell of other ingredients, without giving the product a noticeable scent. Like, I said, it’s everywhere.
As a whole, the concept of fragrance isn’t bad. In fact, could you imagine how dull life would be without scents? I am the first to admit that I love soaking in a warm eucalyptus or lavender-scented bubble bath. But, as a conscious consumer, I also like to know what ingredients are in my lavender-scented bubble bath, or any cosmetic product I use for that matter.
Unfortunately, when it comes to fragranced products it’s not always clear what chemical mixtures and ingredients go into making these scented products, even “naturally” fragranced products don’t always disclose their ingredients.
Why is the Ingredient “Fragrance” So Opaque?
Generally speaking, any cosmetic product sold to a consumer must display a list of ingredients. But according to the FDA, “under U.S. regulations, fragrance and flavor ingredients can be listed simply as “Fragrance” or “Flavor.”
This is because “fragrance and flavor formulas are complex mixtures of many different natural and synthetic chemical ingredients, and they are the kinds of cosmetic components that are most likely to be ‘trade secrets'”.
In a way, this makes sense. If a company spends hours of research, time, and money formulating the perfect fragrance for their product, they’re not going to want to disclose the list of ingredients that went into making that product.
But, this can be especially problematic for people with skin sensitivities and/or allergies.
If you’re allergic to a certain ingredient being used in the fragranced product but that ingredient isn’t disclosed, then it’s going to be much harder to know which products to avoid.
In these cases, the FDA recommends that you choose products that are fragrance-free, and check the ingredient list carefully.
Easier said than done seeing that, as I mentioned above, even unscented products can contain small amounts of fragrance to mask unpleasant odors!
As Made Safe shares, “without information about what ingredients actually make up a fragrance, it is difficult to understand the true extent to which our health is compromised by fragrance ingredients.”
This can get even more challenging if you’re extremely sensitive to certain fragranced products and their scents. Products such as laundry detergents, shampoos, cleaners, and body splashes make me nauseated and give me headaches. As it turns out I am not alone.
A 2016 study found that approximately 35% of the population studied reported health problems — such as migraine headaches and respiratory difficulties — when exposed to fragranced products.
According to their research, “fragranced consumer products, such as cleaning supplies, air fresheners, and personal care products, are a primary source of indoor air pollutants and personal exposure….even those called green and organic emitted hazardous air pollutants.”
Not to mention that over the years certain fragranced products have been found to contain ingredients such as phthalates, synthetic musks, formaldehyde, and allergens, just to name a few, that have been shown to have negative health impacts, especially on pregnant women.
Are “Natural” Fragrance and Essential Oils Non-Toxic?
Even “natural” extracts, such as essential oils, can trigger allergic reactions and skin sensitivities. In fact, according to the Environmental Working Group, certain essential oils, such as several citrus oil extracts or rose flower oil, which the European Commission has categorized as established allergens, “may trigger an allergic reaction after a few contacts or can cause someone to develop an allergy over a longer period of time”, EWG reports.
Additionally, a 2018 study found that essential oils, similar to certain synthetic fragrances, have also been found to emit numerous volatile organic compounds (VOCs).
According to the report, “some of these VOCs are considered as potentially hazardous under federal regulations. However, essential oils are exempt from disclosure of their ingredients on their label. Thus, the public may lack information on emissions and potential hazards from essential oils.”
What I’ve learned over the course of my research is that sometimes a synthetic ingredient may actually contain fewer allergens than a “natural” ingredient. As discussed in a previous post about non-toxic skincare, the word natural doesn’t always mean better.
And, when it comes to fragrance, the Breast Cancer Prevention Partners shares, “It is important that companies look for safer alternatives where available and report all ingredients in their fragrances, both natural and synthetic, so that consumers are able to avoid potential allergic reactions and other health consequences.” We can all agree on that!
The good news is today more perfume brands are creating products that are not only free of potentially harmful ingredients but that are also eco-friendly, ethically manufactured, and, best of all, provide complete ingredient transparency so consumers can know what they’re buying!
How to Choose a Non-Toxic and Eco-Friendly Perfume
Check the brand’s website for a list of ingredients. What ingredients are being used? Are the ingredients safe? Are they phthalate-free?
If you have any concerns or doubts about a specific ingredient you can always get more information on the EWG Skin Deep Database.
If the brand doesn’t list the ingredients on their website, feel free to contact them directly and ask them to share their list of ingredients with you. If they don’t, it may be time to find an alternative brand.
Ideally, an eco-friendly perfume brand will not only be transparent about its ingredients as well as conform to IFRA guidelines but will also focus on low or zero waste packaging and ethical manufacturing.
To help save you time on your hunt for a sustainably-made non-toxic perfume, check out the brands below!
Editor’s note: this guide includes affiliate links, which means we may earn a small commission if you choose to make a purchase through these particular links. As always, all product and brand selections meet rigorous standards for sustainability and are brands we genuinely love — and that we think you’ll love too!
The Best Eco-Friendly Perfume Brands
1. Henry Rose
This sustainable perfume brand provides an array of fragrances that are EWG and Cradle to Cradle Certified. Henry Rose perfumes are made of a combination of both safe synthetics and natural ingredients and are free of harmful ingredients such as phthalates, formaldehyde, and styrene. This nearly zero waste perfume brand also uses 90% recycled and 100% recyclable packaging.
Conscious Qualities: 100% Ingredient Transparency, EWG-Verified, Cradle to Cradle Certified (Gold), Eco Packaging, Gives Back
Scent types: Clean, Smooth, Spicy, Earthy
Price: $$
2. Cultus Artem
Handcrafted in small batches in the US, Cultus Artem’s eco-friendly perfume can be summed up in one word, elegant. These gender-neutral fragrances — which are free of BHA, BHT, color additives, ethanolamines (ETA, DEA, and TEA), formaldehyde, parabens, phthalates, and other questionable chemicals — undergo rigorous quality control and analysis. Cultus Artem values slow beauty and strives to reduce waste every step of the way, including in their packaging.
Conscious Qualities: Safe and Natural Ingredients, 100% Ingredient Transparency
Scent Types: Woodsy, Musky, Floral, Citrusy, Warm & Earthy
Price: $$$-$$$$
3. One Seed
One seed makes honest natural and eco-friendly perfume from plants and tells you exactly what’s in it. Fully transparent about their ingredients, One Seed, uses no synthetic ingredients and is packaged in recyclable and reusable materials. In addition to working closely with their suppliers to ensure all their ingredients and materials are sustainably sourced. One Seed also offers customized fragrance blends of their sustainable perfume!
Conscious Qualities: 100% Ingredient Transparency, Only Natural Ingredients (80% Organic), Eco Packaging, Gives Back
Scent Type: Woodsy, Floral, Fresh, Warm
Price: $$
Check it Out: One Seed | Nourished Life
4. Abbott
Abbott’s eco-friendly perfume is made using the cleanest conscious ingredients. These unisex fragrances are free of parabens, phthalates, sulfates, and other questionable ingredients. Carefully crafted using a mixture of natural and synthetic ingredients, Abbott discloses a full list of their ingredients on their website. Plus, their ingredients are sustainably sourced and they work closely with their suppliers to produce eco-minded packaging.
Conscious Qualities: 100% Ingredient Transparency, Vegan & Cruelty-free, Sustainably-Sourced Ingredients, Recyclable Packaging, Gives Back
Scent Type: Cool and Crisp (with a hint of spice), Fresh, Citrus, Floral
Price: $$
Check it Out: Abbott | Credo Beauty
5. Quw’utsun’Made
This sustainable perfume brand, founded by Arianna Johnny-Wadsworth, was created to help preserve the traditional knowledge of the Coast Salish Nation. Each product is handmade in small batches in her studio using 100% renewable energy. All Quw’utsun’ Made products are formulated using local and wildcrafted ingredients. The fragrances, which are beautifully named The Beader, The Weaver, The Carver, and The Tzinquaw, are phthalate, paraben, and SLS-free and made using only natural ingredients.
Conscious Qualities: Vegan & Cruelty-Free, Local Sourcing, Plant-Based Ingredients, BIPOC-Owned, Unisex Scents
Scent Types: Warm & Woodsy, Fresh & Clean, Sweet & Earthy, Spicy & Musky
Price: $$
6. The 7 Virtues
This fragrance brand is more than a fragrance, “it’s a movement to use business for peace. 7V (The 7 Virtues), founded by Barb Stegemann, a former journalist who never set out to make perfume, is a fair-trade, ethically sourced, and eco-friendly perfume brand on a mission to provide alternatives for farmers in nations rebuilding after war and strife around the world. Ingredients are ethically sourced from countries such as Afghanistan, Haiti, Rwanda, and Iran. In addition, 7V uses only clean and natural ingredients and is transparent about ingredients used in each fragrance.
Conscious Qualities: Fair Trade and Organic ingredients, Ingredient Transparency, Supports Farmers, Cruelty-Free & Vegan
Scent Types: Warm, Spicy, Floral, Woodsy
Price: $$
Check it Out: The 7 Virtues | The 7 Virtues US | Sephora
7. DedCool
This LA sustainable perfume brand, founded by Carina Chaz, provides a variety of gender-neutral fragrances that are composed, crafted, filled, and packaged in reusable and recyclable glass bottles. Made in small batches, Ded Cool uses only safe synthetics and essential oils in their formulas and is free of carcinogens, harmful stabilizers and preservatives, and water, which many brands use to dilute their formulas.
Conscious Qualities: 100% Ingredient Transparency, Low Waste Packaging, Unisex Scents
Scent types: Citrus, Fresh, Light, Fruity
Price: $$
8. By Rosie Jane
Handmade in Los Angeles, California by/Rosie Jane products are mixed and formulated using sustainably sourced safe synthetic and botanical ingredients. Free of endocrine-disrupting ingredients, by/Rosie Jane provides complete ingredient transparency and uses certified organic ingredients whenever possible. The sustainable perfume also comes in recyclable packaging made using wind power, vegetable-based inks, and responsibly-sourced paper.
Conscious Qualities: 100% Ingredient Transparency, Eco Packaging, Responsibly-Sourced Ingredients
Scent Types: Musky, Fresh, Floral, Vanilla
Price: $-$$
Check it Out: by/Rosie Jane | Credo Beauty | Sephora
9. PHLUR
This certified B-Corp and eco-friendly perfume brand crafts their fragrances using only clean and safe ingredients. In fact, they vow to never use materials listed on the International Union for the Conservation of Nature’s Red List of threatened plants so as to ensure that their ingredients are always responsibly sourced. PHLUR is fully transparent about the ingredients used within their fragrances, both botanical and synthetics.
Conscious Qualities: 100% Ingredient Transparency, Gives Back, Recycled Packaging, Made Safe Supporter
Scent Types: Fresh Floral, Crisp and Fresh, Spicy
Price: $$
Check it Out: PHLUR | Credo Beauty | Sephora
10. House of Linnic
Founded by Lindsay-Nicole, this Black woman-owned brand, formulates its unisex phthalate-free fragrances using only natural and plant-based sourced ingredients. The founder’s mission is to “employ talent that is as diverse and culturally rich as the world we live in.” Additionally, this fragrance brand strives to limit its packaging waste by using materials that can be recycled and up-cycled.
Conscious Qualities: Black-Owned, Plant-Based Ingredients, Phthalate-Free, Eco Packaging
Scent Types: Floral notes with exotic spices
Price: $$
Check it Out: House of Linnic | BLK + GRN
11. IME
Certified 100% Natural by the Natural Perfumers Guild (NPG), IME fragrances are crafted using only natural ingredients and free of any artificial and animal fragrances, colors, phthalates, parabens or synthetic ingredients. Their sustainable perfume products range from solid perfume bars to glass refill bottles!
Conscious Qualities: 100% Ingredient Transparency, Cruelty-Free, Certified Toxin-Free with Safe Cosmetics Australia, Certified Member of Organic Beauty Brands
Scent Type: Herbal, Spicy, Earthy, Fresh, Citrus
Price: $$
Check it Out: IME | Flora & Fauna
12. Paul Penders
Although primarily a skincare line, Paul Penders offers 3 eco-friendly perfumes: Citrus, Jasmine, and Sensual. All their products are certified by an internationally accredited laboratory to guarantee their freshness and efficacy. According to their website, Paul Penders was one of the first vegan cosmetic companies worldwide not using harmful chemicals.
Conscious Qualities: EWG-verified, 100% Ingredient Transparency, Vegan & Cruelty-Free
Scent Types: Spicy and Warm, Bright and Zesty, Soft and Feminine
Price: $
Check it Out: Paul Penders | The Green Beauty Shop
13. Blade + Bloom
Handmade in Chicago, {blade + bloom} is a Black woman-owned apothecary brand using only 100% natural, high-quality, and plant-based ingredients. Products include roll-on aromatherapy fragrance oils (can be used as sustainable perfume!), candles, body balms, body/face serums, body scrub, soaps and more.
Conscious Quality: Eco Packaging, Natural Ingredients, Made in Small Batches, BIPOC-Owned
Scent Types: Fresh, Warm, Balanced
Price: $
14. Thorn & Bloom
Thorn & Bloom is an artisanal perfumery handcrafting luxury botanical fragrance brand that uses only the finest natural aromatics. As a proud member of the Natural Perfumers Guild, Thorn & Bloom is formulated using only 100% botanical aromatics, such as essential oils, absolutes, and tinctures in a base of triple-filtered USDA Organic Grape Alcohol. Thorn & Bloom’s sustainable perfumes are also free of synthetic aroma chemicals, preservatives and GMOs.
Conscious Qualities: Non-Toxic, Certified Natural by the Natural Perfumers Guild, 90%+ USDA-Certified Organic Ingredients.
Scent Types: Citrus, Warm and Sweet, Floral
Price: $$
Check it Out: Thorn & Bloom
15. Skylar
On a quest for safe and clean scents, Skylar formulates their fragrances with the strictest standards, excluding questionable ingredients such as phthalates, formaldehyde, and synthetic dyes, amongst others. Skylar uses natural ingredients and lab-made ingredients to make their safe and hypoallergenic perfumes. They do not disclose their complete ingredient list, preferring to keep their proprietary formulas to themselves. However, they are happy to answer any questions you may have.
Conscious Qualities: Cruelty-Free, Vegan, Eco Packaging, Made in the US, Ethically-Sourced
Scent Type: Citrus, Dewy, Fresh, Floral, Warm
Price: $$
More Eco-Friendly Perfume Brands:
- Clean Beauty: Formulated using sustainably and ethically sourced farm-to-fragrance ingredients. Partners with companies supporting small farming communities around the world. Free of ingredients such as phthalates, acetone, synthetic colors, and more! Eco-friendly packaging.
- Sigil: Formulated using 100% natural plant oils, absolutes, and tinctures. Formulas are EU certified and follow strict IFRA guidelines for safety. Sigil does not disclose its full list of ingredients for proprietary reasons but is happy to answer any questions you might have. In addition, they’re a member of 1% For The Planet.
- Maison Louis Marie: This eco-friendly perfume brand does not use any toxic or environmentally harmful ingredients. They use both naturally sourced ingredients and safe synthetics so as to protect the planet from over-harvesting of endangered plants, to avoid animal products, and to protect against known allergens. Maison Louis Marie is also a member of 1% for the Planet.
- Ellis Brooklyn: Ellis Brooklyn uses only clean and safe ingredients, avoiding unsafe low quality synthetics. Although the majority of their ingredients are natural Ellis Brooklyn will use synthetics when they are the safer or more sustainable option. All their fragrances are PETA-certified cruelty-free and vegan. In addition, they ship carbon neutral whenever possible and offset their carbon footprint by contributing to the Carbon Fund annually.
- Sana Jardin This socially conscious fragrance brand is on a mission to harness the power of commerce for social good, using their eco-friendly perfumes as “a vehicle for social impact and the economic empowerment of women.” (Click here to read more) Fragrances are formulated using safe synthetics and natural plant essential oil and are leaping bunny certified. They are 100% free of phthalates, artificial colorants, parabens and formaldehydes.
About the Author
Madeleine is a Franco-American podcaster and blogger on a mission to inspire and empower women to live healthier, more eco-friendly, and conscious lifestyles. On her blog/podcast, The Wise Consumer, she covers topics ranging from nutrition and recipes to ethical fashion and eco living tips. When not working Madeleine is either spending time with family, developing new recipes, or running trails.
Follow Madeleine and the Wise Consumer:
Website: TheWiseConsumer.com | Podcast: The Wise Consumer Podcast
@TheWiseConsumer on Instagram | The Wise Consumer on Facebook
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