Zero waste living is a quickly-growing trend as the awareness of our global waste and plastic pollution crises rise — and it’s only natural that after implementing some of the common low waste swaps in your life, you’ll begin to look for zero waste fashion, too.
What is Zero Waste Fashion?
Similar to other zero waste use cases, zero waste fashion is all about reusing, creating a circular system, and producing no trash.
What’s different from zero waste fashion compared to other zero waste products is that the zero waste aspect of clothing/accessories is more about the production stage whereas most low waste items are about the use stage.
Zero waste fashion is about utilizing existing materials to their full capacity and not producing textile or other material waste. In contrast, while some zero waste products are made from eco-friendly materials, they are more focused on helping the consumer or user of their products refuse single-use products in the future.
Since fashion is always reusable (unless it’s a fast-fashion dress that’s worn once to a party and tossed out…), zero waste fashion is more about how the fashion items are produced or sourced.
There is pre-consumer zero waste fashion, where brands use recycled materials and/or cut their patterns in a way that results in no textile waste.
And then there is post-consumer zero waste fashion which is about using clothing and accessories that already exist through buying secondhand.
There are plenty of resources for secondhand fashion (like this one with 7 online thrift stores!) so this article will focus mostly on pre-consumer zero waste.
How Does a Brand Achieve Zero Waste Production?
There are two main approaches to achieve zero waste in the garment creation process.
Zero Waste Design: Designers can use special pattern-cutting processes to reduce or eliminate textile waste.
Zero Waste Production: This is when designers reuse excess fabric in other pieces. It’s common for brands to use the remaining fabric leftover from garment production for smaller accessories like headbands or bags.
Beyond creating no new waste, fashion brands can also help reduce existing waste by using existing materials like leftover deadstock that has been discarded by big garment factories, upcycled post-consumer materials such as rubber tires headed to the landfill, or other recycled materials for their collections.
Another aspect important for circular fashion brands to consider is their packaging. Some ways to use sustainable and/or waste-free packaging are recycled paper boxes, recycled or compostable polybag mailers, and cloth bags made from upcycled fabric.
A not-quite-so-tangible waste to consider is the energy used to produce the fashion brand’s products. A truly zero waste brand will also use renewable energy throughout its supply chain.
Zero Waste Fashion Brands
Below is a list of low waste and zero waste fashion brands paving the way for a more circular fashion industry. Not all of them follow every practice listed above, but they are certainly making major headways that go above and beyond the rest of the fashion world.
Note that this guide includes partners and affiliate links. As always, I only include brands that meet strict standards for ethics, sustainability, and aesthetics!
1. Citizen Wolf
T-shirts are the best kind of basics, but “merch culture” has made them ubiquitous. Fortunately, this Sydney-based brand wants to make sure you find the best t-shirt without creating a mountain of waste.
Citizen Wolf only produces t-shirts on a made-to-order basis and further mitigates waste by recycling the hundreds of pounds worth of factory off-cuts every month into its Zero Waste collection.
What makes them unique is their Magic Fit® algorithm, which the brand refers to as “the love child of statistics, natural language processing (NLP), their experience, and machine learning,” allowing them to produce a 94% accurate model of your body using only your height + weight + age (+ bra) to create the best fitting t-shirt you can find.
2. RE/DONE
RE/DONE started out as a denim brand revamping vintage Levi’s jeans into modern fits. Today, the brand continues to honor its mission to divert waste (about 225,850 garments in their own words) away from landfills while creating one-of-a-kind upcycled clothing. Since its inception, RE/DONE has partnered with brands like Hanes and Champion to create a capsule range of upcycled clothing from their vintage archive.
In case you were wondering, not every style listed on their website has been patched from old scraps. Most of the upcycled pieces of denim have been reconstructed from vintage pieces into an updated and consistent fit.
3. Swedish Stockings
Swedish Stockings creates their high-quality pantyhose from nylon waste — instead of most hosiery which is made from virgin synthetic material
The sustainable fashion brand produces their upcycled hose in a zero waste factory that conserves and reuses water, minimizes emissions, and reduces and recycles waste. Swedish Stockings also has a take-back pantyhose recycling program that ensures there isn’t even waste at the end of the lifecycle of their products.
4. For Days (Closed-Loop Model)
For Days is helping build more circular systems in the fashion industry with their closed-loop approach. The brand creates 100% recyclable products, designing their pieces with the end in mind from the very beginning. After you’re done with a piece from For Days, you can return your item to be upcycled and swap it for something new.
Though most of their pieces are currently made from virgin fibers, For Days does have an upcycled collection and has set a goal to produce 100% of their pieces from recycled fibers by 2030!
5. Zero Waste Daniel
Zero Waste Daniel is an innovator in the circular fashion space. In fact, he is introducing his zero waste production process to larger brands like Eileen Fisher and Miakoda.
To create their zero waste clothing, Daniel uses his signature “ReRoll technique”. In addition to creating no fabric waste, the brand uses recycled and recyclable materials in their shipping, packaging, and office materials.
6. Anekdot
Anekdot is a German brand creating beautiful lingerie, loungewear, and swimwear from materials that come from production leftovers, end-of-lines, off-cuts, deadstock, and vintage trimmings. Using leftover materials makes all of their pieces unique limited editions, ensuring your #HotGirlSummer post by the beach doesn’t feature a bikini that everyone else is wearing as well!
The brand employs other zero-waste techniques like cutting around small defects and optimizing patterns to minimize off-cuts. Textile scraps (if any) from their production that are too small to use for any of our lingerie and swimwear designs end up being used to create small accessories, special patchwork, and pillow filling.
7. Reclaim Creative
Reclaim Creative is a brand that is dedicated to repurposing forgotten textiles that would otherwise be considered waste. They use deadstock and vintage textiles or quilts to create a range of jackets, coats, sweatshirts, pillow covers, and even some ready-to-frame artworks.
The brand’s founder, Allie Chamberlain had a colorful entrepreneurial past with passion projects that have always revolved around reclaiming existing textiles into something new. A passion that is evident through Reclaim Creative’s conscious mission to keep materials in circulation, while also encouraging its customers to learn the art of mending themselves.
Whether through their tutorials, patterns, or quilt scrap bundles, Reclaim Creative offers a refreshing reminder that fashion can be a force for good.
8. Ecoalf
Ecoalf is an innovative eco-fashion label producing garments and accessories from 100% recycled materials. The brand uses recycled plastic, nylon, cotton, wool, and tires (for their rubber flip flops) as well as 100% recycled paper packaging. The company is also working to reduce their emissions — they report that they save 13% on emissions overall by manufacturing local-to-them in Spain.
9. Study New York
Study New York uses zero waste cutting techniques in their production process as much as possible and they make their patterns to ensure the most efficient possible use of their fabric.
Despite their efforts, some of Study New York’s designs leave behind some fabric waste — which is why they’ve partnered with other New York City businesses to repurpose their scrap fabric. And then any scraps still left are recycled.
10. EILEEN FISHER
EILEEN FISHER is the place to head when you’re searching for palate-cleansing minimalist pieces made from good quality fabrics. While the brand doesn’t fully employ zero-waste methods, they are dedicated to being circular which in turn allows them to cut down on waste.
The brand’s dedication to uncompromising quality has allowed them to expand their circular efforts to create EILEEN FISHER RENEW where they claim to have collected over 1.9 million worn-out pieces from its customers since 2009 to be resold, donated, or remade into new designs.
If you have a passion for interior decor as much as you do for fashion, feel free to discover an exclusive range of large-scale wall hangings that have been felted from reclaimed EILEEN FISHER clothing.
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